ocío Guerrero is Amazon Music’s Global Head of Latin Music, based in their New York offices. As Global Head of Latin Music, Rocío leads Amazon Music’s Latin team, which has shown incredible global growth with Latin-music streams doubling year over year worldwide. As a part of Amazon Music’s international leadership team, Rocío is leading the growth strategy and execution of Amazon Music in the Latin Music business. Prior to working on Amazon Music, Rocío was a senior member of the Warner Music Latin team as Vice President, A&R and Cross-Cultural Strategy. Before that, she held the role of Head of Global Music Cultures at Spotify, where she built the global music expansion strategy, which was instrumental in the globalization of Latin music. Rocío has been named to Billboard’s Latin Power Players list, as well as one of the Top 100 Most Powerful Female Executives by Billboard.