Perfect strangers: the questions we are not asking ourselves about digital marketing

Language: Spanish (English subtitles)

Google, Instagram, Twitter, Spotify, TikTok, Bandcamp ... The music sector had never had so many tools to find out about audience interests. But do we really use them to their full potential? This masterclass will describe some of the most frequent doubts reflected in an ad-hoc study carried out by the research company El viaje de Walker and will focus on applying them in relation to the current rules of the game on social networks and how publications really work with the arrival of the algorithms.