x professional drummer with studies in Jazz Performance, Music Business, Marketing and Music Production, and over 20 years of experience in the entertainment industry. He has collaborated with multinational companies including A&E, SONY and Universal Music.
He is currently the director / founder of Veltrac Music, representative on the Peruvian territory of several international artists. The company also has its own festival, VMF, and currently collaborates with a wide portfolio of clients and companies such as Movistar, Toyota, Scotiabank, Coca Cola, Converse, Adidas, Budweiser, among others.
He has worked with the Peruvian government on different occasions as director of Peruvian music export projects, including the development of the MÚSICA PERÚ platform, and independently he was the founder and president of the IMIP Association, also dedicated to the development of the Peruvian music industry.