IDEAS SHOWROOM

Designing real-time music interaction for sport

What if music listened to you? What if it listened to your posture, your speed, your cadence, your heart rate, to how many calories you have burnt? Project director Paolo Costagliola has been running tests to answer these questions since 2011, testing interaction models with hundreds of people and receiving amazing feedback from day one. 

Reactive Music was founded in 2020 during quarantine, as a response to the troubles the music industry faces, committed to providing music creators a space to leverage wearable and mobile technology to create innovative musical experiences, driving music consumption.