IDEAS SHOWROOM

27lletres: the power of the word

With the new normality, brands have changed their way of communicating, and now use the first-person plural. Now the most important thing is to generate a strong feeling of belonging. 27lletres will talk about the impact of words and how we can give them with great transforming potential, turning them into generators of current discourses aligned with the times we live in and creating icons that generate living movements.