ic Salmon is a director at ATC Management, and is the CEO of ticketed live streaming business Driift. ATC has a roster of over 50 management clients including the likes of Nick Cave, PJ Harvey, Faithless, Laura Marling, Johnny Marr, Trevor Horn along with a roster of over 400 acts through its live division, ATC-Live. Driift is a business founded on the innovative principle of high quality, exclusive ticketed live streamed events. Prior to ATC, Ric founded management company Harvest Entertainment in 2007.

Between 1997-2007, Ric held senior roles at various major and independent record labels including Sony Music, Ministry of Sound, and Warner Music International where he was Vice President of A&R. Ric currently sits on the board of the MMF and the CMM, and a number of other not-for-profit organisations. He is also the co-founder of the Point One Project, a mental health charity launching in 2020.