How to work with digital data to reach our audience


12:45 - 14:15 / Sala Raval

Language: Spanish

Which artist will bring more audience to my venue? In which cities should this band play? Which audience am I targeting with the next record by my band? Google, Instagram, Twitter, Spotify, TikTok, Bandcamp...all the platforms that we use every day increase the number of tools that help us to answer these questions. But, do we really make full use of them? This workshop will look at this issue in a simple and practical way in two separate sessions

At the second session, Jaume Pérez, a trainer at Data Visualization who has worked with La Vanguardia and the European Central Bank, will show us how to interpret the behaviour of digital users in order to stop storing data from your clients and to start using them in a practical way.